World's second biggest diamond makes Southeast Asian debut in Singapore
In Jan this year, French fashion house Louis Vuitton made waves when it emerged as the surprising heir-apparent of the Sewelo diamond, the largest rough diamond discovered since 1905.
Sewelo, which (appropriately) translates to "rare discover" in the Setswana language, is a 1,758-carat diamond roughly the size of a tennis ball, unearthed by mining company Lucara in April 2022 at the Karowe mine in Botswana.
The only larger diamond e'er unearthed was the 3,106-carat Cullinan, discovered in South Africa in 1905. The Cullinan was eventually cut into smaller stones, some of which are at present part of the British family's crown jewels.
This time, it was not a royal family that snapped upwardly the diamond merely Louis Vuitton, the jewel of Bernard Arnault'south LVMH empire.
Louis Vuitton is more widely known for its hard-sided trunks (as proven in a recent showcase in Ngee Ann City), monogrammed numberless and leather appurtenances. So why did it purchase such an important diamond?
The house has been in the high jewellery game for but slightly over a decade (its commencement collection was launched in 2009). This latest purchase hints at its growing ambitions in the loftier jewellery sector.
"Nobody expects u.s. to put such an emphasis on loftier jewellery," Michael Shush, CEO of Louis Vuitton told The New York Times. "I think it will spice things up a flake. Wake up the industry."
The Sewelo diamond certainly shores upward Louis Vuitton's credibility as a serious jewellery histrion, at a fourth dimension when its parent company LVMH is boosting its presence in the difficult luxury (watches and jewellery) marketplace. In a bid to go on up with rival Richemont, LVMH is endmost in on a deal to buy American jewellery company Tiffany & Co, despite previous speculation that the conglomerate was relooking the purchase out.
A RARE OPPORTUNITY
Louis Vuitton is now giving those in Singapore the rare opportunity to gawk at the exceptional Sewelo diamond up close. Since being presented in Paris for the beginning time in January during Haute Couture Calendar week, the Sewelo diamond has travelled to a few selected countries in the world. Singapore will be its only Southeast Asian end, with the stone returning to Paris straight after.
The exclusive, by-appointment-just showcase, happening from at present till Aug 11, is located at Louis Vuitton's Island Maison bazaar at Marina Bay Sands, where clients will exist able to encounter the diamond in its natural, uncut country.
The principal draw of the diamond is of course, its massive size. The diamond is currently covered in a very sparse layer of blackness carbon, which explains its dark advent. Only once expertly polished will the truthful colour and clarity of the diamond yield underneath exist revealed, adding on to the stone's mystery.
For interested parties, Louis Vuitton can create bespoke, custom-cut diamonds, fashioned from the Sewelo stone. Clients volition exist involved in the unabridged artistic process, an "industry disrupting move" that the house believes offers "ultimate personalisation and exclusivity", in melody with Louis Vuitton's heritage of "special, made-to-social club commissions".
If you find information technology a piddling hard to imagine the possibilities or what the end production could be, a series of Louis Vuitton'southward nigh recent high jewellery and high watchmaking collections are besides on show, particularly flown in to complement the showcase.
The Sewelo showcase runs from now till Aug xi at the Louis Vuitton Island Maison in Marina Bay Sands and is by engagement merely. Interested clients may book a private date via Louis Vuitton Customer Services at +65 6788 3888
READ> A new showcase in Singapore shows how Louis Vuitton's trunks have evolved
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Source: https://cnalifestyle.channelnewsasia.com/obsessions/louis-vuitton-sewelo-diamond-singapore-showcase-236831
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